Monday, January 3, 2011

Fenchurch




2000Genesis - a few kids meet up to skate, they become great friends and a beautiful story begins.

The result of many late-night sessions the idea to create our own brand is born. We already made our own clothes so we decided to take it to the next step and make clothes for people like us, who searched for a style they could identify with.

We decide to call our brand Fenchurch after a part of London where we used to skate.

Our friends at New Deal Skates share our vision and provide the backing we need to get started.

Our logo is created by our friends at Slingshot Design.

We buy our first industrial sewing machine and teach ourselves pattern cutting, grading and formal tailoring in an effort to really understand how clothes are made. We then make our first prototypes.

Click here for more details

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